Maddison Rose is the founder of Soulti and her aim is simple: ‘I want girls to feel comfortable in the water! ‘
She remembers buying a daring long sleeve onezie from a flea market in Indonesia. It was a bit out there for her but it was the only thing she could find that would cover her arms.
The first time she rocked that long sleeved onezie for a surf, a guy commented on it, saying ‘that’s your super hero suit and nothing can harm you in that!!’ It completely changed her view on the outfit she was wearing.
The next wave rolled through and she paddled hard. And when she stood up, she felt like a superhero flying across the wave. She surfed with more confidence than she’d ever had before, knowing that no wave or judgement could harm her while wearing her ‘super hero suit’.
Before that, she had spent years trying to fit in with the boys in the water. But the truth of the matter is … we are women.
We have boobs and bums and we also have the same right as everyone else to be out in the water.
So let’s accentuate our womanly curves with funky prints, and continue being the confident women that we are!
EMPOWERING
In a boy dominant sport, dripping wet with your bum out, girls can be easily intimidated. Mads wanted to create surf attire where women feel comfortable in the water wherever they surf. As well as respecting the beliefs of the cultures in which they surf. And the eco fabric helps to feed the soul, as you know you’re investing in a product that is helping the environment.
PRACTICAL
Mads’ opinion is that onezies are super practical for lady surfers! It just makes sense. They are sun safe, comfortable and fit like a glove even when getting pounded by a set. The long sleeves add an element of warmth and wind protection as you postpone wetsuit season for as long as possible.
People at Soulti value the environment. All products are made using recycled Nylon. Cotton and other natural fibres are way too absorbent to wear in the ocean. Synthetic materials such as Nylon are perfect for water activities. But why create more of an artificial fabric when we have so much nylon laying along our shores and floating in our seas?
RECYCLED FISHING NETS
Soulti use stretch fabric created from discarded fishing nets. Abandoned fishing nets are collected from ocean floors. The nets are then spun into a yarn and reworked to create a recycled nylon fabric. Perfect for swimwear and cleaner oceans.
DEAD STOCK
Some of Soulti’s funky pattern fabrics came from fabric off cuts. The patterns are hand chosen by Mads to ensure all fabrics are of high quality and all patterns are super funky. This method reduces landfill and fast fashion by providing fabric with a second life.
REVERSIBLE
A lot of styles are reversible. Being a traveler and living out of a bag, Mads found a high appreciation for every piece of clothing/swimwear she owns. The reversible design gives you the freedom and creativity to mix up your designs while also reducing the amount of swimwear you need to buy. Each reversible piece has the option of a patterned or plain side, making items adaptable for any occasion.
Two suits in one = less landfill.
Recycling and wearing recycled fabrics, supporting a project which clears discarded fishing nets from sea beds, minimising land fill and spreading awareness of the impacts of rubbish and ways to minimise your impact.
Let’s go girls!
